top social media platforms in southeast asiatop social media platforms in southeast asia
Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. You've come to the right place! South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. This button displays the currently selected search type. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . Get full access to all features within our Business Solutions. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. Client-only email newsletters with analysis and takeaways from the daily news. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. By May 2022, Clubhouse saw over 680,000 monthly downloads. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. LINE is Japan's most popular social media platform. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Get ready to take your marketing to the next level! Use tab to navigate through the menu items. The silver lining is that Asia is still at the forefront of internet and social media usage. Branded Content Draws Bigger Attention, 6. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. How Will Social Network Usage Change in Asia-Pacific in 2022? In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. WeChat is the largest, with over 1.2 billion monthly active users. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. There's Beams, Spotify Podcasts, Twitter Space and more. Access to this and all other statistics on 80,000 topics from, Show sources information Listen up, marketers! The platform is accessible on multiple devices, including computers, mobile phones, and tablets. In 2023, there's no denying the huge potential of S-commerce. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. The favourite social media platforms of South-East Asia's young adults. MPA joins industry leaders to discuss decarbonisation strategies. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. However, YouTube usage is catching up. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. Statista. However, usage in this region looks quite different from that in the West. YouTube is the most popular, with 94.2% of internet users using the platform. Please create an employee account to be able to mark statistics as favorites. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. to incorporate the statistic into your presentation at any time. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. The most popular social media platforms. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. How can you save money on eCommerce fulfilment? Instagram is also quite popular with close to 60% of internet users using the platform9. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. We also examine user trends among the major international platforms and those in China. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT That's the power of branded content in action! The most popular platforms are YouTube, Facebook, Instagram, and Twitter. The blog Geeks in Cambodia offers pros and cons for this situation. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Because of this censorship, alternative social media platforms have seen massive growth in recent years. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. Check out the top stories in our Weekly Recap Well, once again, the data holds some surprises. Posted 4:54:45 AM. It's proven to be a highly effective way of reaching specific audiences. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Insider Intelligence Inc. All Rights Reserved. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. QQ works best on desktops and is mainly used to send emails or share files. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? Now you know where to reach your customers. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. StatCounter. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. Statista assumes no It is a messaging app, similar to WhatsApp. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. Please do not hesitate to contact me. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. Advertisers are Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. But fear not! That's why UGC is such a valuable tool. Meanwhile, 36.6% use social platforms to fill their free time. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. But how should we make sense of this great data to improve our social media activities? User-generated content is a Powerful Key to Brand Building, 7. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . Advertisers are As elsewhere, social media is massively popular across Southeast Asia. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Then you can access your favorite statistics via the star in the header. WHATS IN THIS REPORT? Mobile use is also very popular, with 99.3% of the population accessing social media via mobile.
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