Subscribing to our bi-weekly. Create a course of action for projects without supervision. To encourage event engagement and more engagement in future events, the planners decided to focus on bringing people together both on and offline. One issue is budgeting your time correctly, mainly leaving enough time to set up the event and take everything down. Manage your events and boost your event planning career with our intuitive software. Objectives are specific targets you set to help you achieve those goals. The objective follows the SMART framework, meaning the organiser has a clear guiding objective they can use to plan their event and then measure its success. Editorial Note: We earn a commission from partner links on Forbes Advisor. to help you build and maintain a successful organization. Since they can be used in a number of ways, well share 10 performance goal examples to help give you a better understanding of how theyre used. The answer? You must clearly have in mind what you want. Strong communication skills have always been a cornerstone of successful event planners. Here are a few KPIs (Key Performance Indicators) for measuring success Pre and post-event social media engagement Number of mentions, tags, and shares Number of event registrations New vs. returning registrations Email marketing open rates Sponsor funding Examples of event goals and objectives to get you started While running events can be fun and rewarding, it can be challenging, too, especially since the onset of COVID-19. Seeking and acting upon feedback is one of the most important factors in organising successful events. In essence, successful event coordination and SMART goals go hand in hand. How do I get virtual attendees to show up at the event live? Or are you looking to attract and engage with a specific group? Performance information may have changed since the time of publication. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. More specific goals could include increasing the company's event attendance rate. Set the right tone for the year ahead with goals that drive business results and enable employees to be successful. Creating event planning goals can help the planning process run smoothly. Respect the time and responsibilities of others. To execute large-scale global events for hybrid and virtual audiences, the best planners use project management and other organizational software to keep tabs on every critical piece of information about an event. a boss, the board chairs, sponsors, exhibitors, vendors, audience and online community). Avoid taking professional criticism poorly. For example, you cant really control how many of your attendees choose to return for next years conference. S: This goal is specific: to increase staff by 20% to ensure you have at least one staff member for every 50 guests and have 5 additional staff on call if more people show up than expected. Past performance is not indicative of future results. By clicking 'Sign Up', you consent to allow Social Tables to store and process the personal information submitted above to provide you the content requested. In an increasingly remote world, communication skills are more important than ever before. Doing this can give you inspiration for the likes of newly popular hybrid events and innovative health and safety measures like bubble concerts. It also helps you to keep an eye on supplier news, new products and services, and developments in technology. If its a social event, what is your social goal for your attendees and how will you encourage this interaction? Specific performance goals depend on the employees job role, but they should always be connected to the overall business goals. Maintain a positive attitude to promote productivity. Did the event strategy serve stakeholders as intended? This plan can be an outline, a project plan, or another document. But determining clear objectives for your event isn't always straightforward. Dont make this mistake! will give you the tools you need to focus on every aspect of the. Its great to reach for the stars when setting your goals, but think realistically of what you can actually achieve. One defining trait of a successful event planner is that they leave nothing to chance everything is measured and analysed. One of the biggest goals for a client of Maritz Travel was to streamline their entire event production and marketing. T: This goal is time-bound, as the aim is to ensure adequate staffing by the next event. Increase productivity [vague & not measurable] Increase productivity by 12% by the end of January [SMART goal] I will increase the number of staff on hand for the next event by 20% (granted, there are roughly the same amount of people attending) because I was short-staffed last event by about 20%. Event planners goals are to design and execute memorable events that fulfill their clients and attendees wishes. Organization can be a key to improving the skills and performance of any event planner. Its not the end of the world, provided you have a crisis management plan to deal with it. As well as taking time out to relax and catch up with their team, a wise event planner makes time to read industry news and blogs (like this one!) SMART goals help event organisers formulate specific objectives to help them measure the success of their events. Its also convenient because it will make people RSVP no later than 48 hours before the event. Whether they need to pull up contracts or get in touch with a vendor, the top event planners dont waste time tracking down information because they know exactly where it is. Some employees struggle with having an appropriate attitude at work. Eventbrite tracks a range of KPIs including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. This compensation comes from two main sources. Revenue Goal Example: Increase Q4 revenue by 25% by closing 25 new accounts.. Effective performance management depends on effective goal setting. He worked with TIME, Observer, HuffPost, Adobe, Webflow, Envato, InVision, and BigCommerce. Discover the problems that prevent team members from performing at the highest possible levels.. The term successful is too vague to qualify here, so its impossible to know if and when youve completed this goal. Which aspects were challenging? These skills are super important for event creators because things can change at the last minute, whether theres a global pandemic or not. Commissions do not affect our editors' opinions or evaluations. Having enough staff for an event is a simple matter of effective hiring practices. Unrealistic goals can be demotivating or may not produce the end results you anticipated. If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. Planners should be skilled at vendor management in order to build strategic partnerships and maximize outcomes and impact. Do you need to conduct a site visit, create an event diagram, or pay your vendors by a certain date? 2. When setting goals, work with SMART goals, which are: For instance, saying you want to host the best marketing conference ever is not very specific or measurable. In this example, the event organisers purpose is to make money from ticketed events. Refer to our Privacy Policy or contact us at privacy@cvent.com for more details. Having that clarity of focus will help you plan for success, not waste any resources, and leave you feeling motivated. To nurture diversity: Appreciate the unique perspective, skills, and experience that each person brings to the team.. In it, Doran articulated five essential criteria for setting clear and measurable goals using the S.M.A.R.T acronym: The framework has been around for a while because it works. Top-performing organizations constantly focus on the future and train or hire to ensure they have the right people to execute the strategy of tomorrow. T: This goal is time-bound, as the goal is to increase sales by the next event, which, in this case, is next month. Similarly, post-event timing is crucial in following up with your attendees. What entertainment is needed to reach the social satisfaction you require for this event? Event organizers also set goals and KPIs for each event and reflect on what they could do better next time if they didnt achieve the outcomes they hoped for. Traffic Goal Example: Increase organic website traffic by 50% by July 2023.. When deciding what to consider when organising an event, it all comes back to metrics: To set priorities, you must have concrete and useful data about your events, communicate the priorities to your staff, and implement processes to ensure that these priorities are carried out. Analyze project requirements and develop strategies. Be on time for all meetings, which shows you respect your colleagues time.. Dont forget to leave. Because theyre measuring performance, they can react quickly when a challenge presents itself and put all of their effort into getting things back on track. Consider new ideas, particularly when your current thinking isnt working. All rights reserved, How Bizzabos wearable event technology helped power HubSpots INBOUND, Riskalyze Partners With Bizzabo To Bolster Event Experience. Before you start planning any kind of event, the first thing to do is define your event goals and objectives. The answer? Thats why the way you phrase your goals can be so important when communicating expectations to your higher-ups. In 2023, anything is possible in the events industry. Heres how you should go about setting those SMART goals: Be as clear as possible when defining what you want to do by thinking about the aims and objectives of an event. To boost customer service: When we lose a customer, follow up to discover what we could have done differently.. . Support team morale through the attitude displayed. found that the average marketer says theres just a 50-50 chance theyll attend an in-person event during the first half of 2022. Avoid offensive jokes and disrespectful actions. The conversion rate of that page is 10%. 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